The Road Ahead

BLACK AND WHITE trends are being pushed onto the summer runways. What was once reserved for fall/winter collections can now be seen in many of the spring/summer collections. From black and white nautical prints, to black and white geometric stripes, it seems that the standard of fashion color ways is turning grey. Dior in the 90's did the newspaper print, made famous by Sarah Jessica Parker in Sex in the City. And standard black and white prints like houndstooth, tweed and cocktail dresses usually make up the bulk of fall collections. But, now black and white seem to have taken over the entire fashion market.

It makes sense. If you think about the economy, people need pieces that will last year long. Consumers aren't buying by the season, they are buying pieces that will enhance their closets. As boring as black and white can be, some designers have tried geometric blocking, color blocking, or Alexander Wang did black and white leathers with laser cut outs. Is this enough? As cost effective as producing black and white collections can be, is this fashion? 

Sitting down and really looking at the collections got me thinking, could this be the end of the golden years of fashion? With fashion on a decline, in comparison to five years ago when the epitome of fashion was haute couture, I wonder where the direction of fashion will be moving to next? In the past three years designers have gone back to styles, cuts and textures from the 20's, 30's, 40's, 50's, 60's, 70's, 80's and 90's. Some designers truly reinvented the cut, some designers just borrowed the color palettes, and some designers excelled by creating new classics. With this being said, are designers burnt out or are we truly consuming that much fashion? Contradicting, I know. I find myself constantly torn between the two. Are we consuming fashion, or are designers not producing collections we fall in love with?

I only ask this, because of the fashion market’s constant change, SOCIAL CULTURE is in constant change. Then, after our hiatus, I realized that it was time to go back to what we wanted, something tangible and glamorous. So, we are making our way back to print. How exciting is that? SOCIAL CULTURE will be available now in three major areas: Los Angeles, the Inland Empire, and Phoenix. Each one representing our points of view on fashion, art, food and entertainment but helping local business expand their reach. Oh, did I mention the magazine is will now be free? What was once reserved high end clients, readers and consumers (SOCIAL CULTURE was originally priced at $12.00 an issue), SOCIAL CULTURE ON-LINE’S mission will now be tangible. Fashion for the public. 

It wasn’t easy, and it isn’t easy as we make this uphill battle, but in the end it is worth it. After our soft release, holding the proof in my hands reassured me this was the right choice. So, as we start to expand our vision we ask you, our readers, for help. If you own a small business and would like to advertise please contact us, if you are a young artist, model, dancer, etc, please start sending us your information. If you are a designer please send us your samples so we can start reviewing them and creating photo shoots and possible content. If you have a press release, we want to publish it (whether on-line or printed). Just know, we truly want to help you. We want to use SOCIAL CULTURE as a tool to help platform yourself to the public, and launch your career. 

There you have it. The start of making dreams come true. 

David King, Editor-in-Chief

david@socialculture.com