Lately it hasn’t been enough to be talented. Call it greedy, call it ambitious -take your pick.  I recently had a conversation with a very good friend about the social classes and how racial identity and cultural influence factor into our social standings. We talked about the social climbers and enduring socialites but, most importantly, we talked about our personal understanding of our own individual social rankings. You may be thinking, “Social rankings don’t matter.” Yet, the majority of Americans are obsessed with social rankings: actors, musicians, models, fashionistas, and other celebrities and pop icons. Social rankings influence our first impressions, which to most mean everything. They can make you exclusive, and can even make you famous. Our generation is constantly obsessing over fame, money, and a lifestyle that is portrayed as the only way to live. Life in the fast lane.

Who is in the fast lane? There are the hot messes; Disney channel rejects, good girls gone bad, or the infamously fame-destined twins.  We have emotional wreck Demi Lovato selling on the top 100, and multiple hot mess offender Lindsey Lohan still raking in the big dollars. Then we have tween boys like Justin Beiber rocking Balenciaga sneakers, and Joe Jonas trying to be cool and collaborating with Lil Wayne. Shockingly we've seen that if you want to become famous, you may just have to become scandalous.  A sex tape can make or save a career, and something as simple as a nude photo lawsuit can make you worth millions.

Notoriety and fame go hand in hand, but most of all the scandals sell. This isn’t something new, we have always been attracted this created lifestyle: James Dean, Marilyn Monroe, and Judy Garland. These are celebrities that used scandal to make themselves immortal and it worked.

What would you do to live your life in the fast lane, to be in the big time, become the next big thing?  Would you be scandalous?

Photographed by Alexandra Rose, Styled by Sam Grant and David King, Model: Katey